Food and Travel

Marketing Strategies: Flapping Beyond the Struggle to Fly

September 4th, 2017

Marketing strategies that move you out of the water into the sky, and keep you happily flapping your wings in formation to your destination of success?

When you consider the goose as he takes off into flight, flapping and slapping the water, running along on webbed feet in an attempt to lift off into the wild blue yonder, you might see yourself as a business startup. I know, I did. I struggled for the longest time to figure out how to flap my wings with marketing and bring in enough buying clients to move my business off center. Then it happened. Like magic, the clients began to arrive at my door.

If you’re not a bird watcher, you may have missed snow geese flying south each winter in V formation. But having grown up in the cross hairs of goose hunters, I learned to watch for the signs of their arrival. What a magnificent time for a drive to the lakes… During the day, when goose hunters were likely resting up for their early morning hunts, we would take off for the lakes and watch the geese. Snow Geese are predominantly white, with magnificent wide wings that catch the air in flight. They fly with a mix of systematic flapping and lunging forward to push the current.

After thirty plus years of watching them, it isn’t hard to connect the dots between the persistence of the snow goose and workable marketing strategies. I’ll share my insights.

1 – Geese know a good market when they see one.

Every year, as they head south for the winter, Snow Geese find their way back to the lakes and fields of southeastern Colorado where they know they’ll find good water and plenty of food for their trip. They lounge around on early ice pads, dip into the water for bugs and minnows a plenty, and fly to nearby fields to graze until their bellies are full. Then, they rest for the trip.

Finding a good market means knowing what you need. Your business needs buyers that are hungry for what you offer. Once you know your product or service is viable, valuable, and desired, the only thing left to do is offer it up to the right market of buyers. Taking your products to the right buyers and fulfilling those needs is key to making bank. Marketing strategies include a good buyer market.

2 – Geese return to the same market year after year.

Geese come back year after year. Some brilliant scientists and observers tagged some of the geese with little wristlets on their legs and started following their migration. Once they arrive in an area, they return to that area year after year for the same resource.

Residual markets are important to your professional and business success. Once you find the right market, it’s important that you keep going back year after year, to be sure that market remains yours. Find ways to check back with your customers, because they may not remember your name. Call them. Return and offer any new products or services. Make sure they know you’re still available to serve them. Marketing strategies include repeat buyers.

3 – Geese never leave stragglers behind.

When you watch geese lift off, you’ll notice some of the younger, stronger geese always stay behind to make sure the whole flock is in flight, before they take off. And they circle. Their V formation begins as they lift off, and they circle the area until all geese are in flight. Then they take off in the direction of their chosen path.

In business, you reach out and connect. You network to bring in all of your market share. Invite referrals. Talk to people and share what you have. Invite them to visit your website. Ask them to try your products. Offer your services to everyone in your market, because if you’re not serving them, they miss out on the opportunity. Be sure you don’t leave stragglers behind. The best marketing strategies keep track of buyer markets.

4 – Geese take turns leading the flock.

The V formation of flying allows geese to naturally rotate out the lead birds. Flying is hard work, and remember I said their flight is a combination of systematic flapping and lunging? That lead bird is breaking the way for the flock, and when he tires, someone else steps up and takes the lead.

When you’re watching a larger flock of geese, sometimes you’ll see three or four V formations within the same flock. That’s because there are leaders at different levels. The larger the flock, the more V-Leaders you’ll see.

As a professional marketer, you’ll need to rely on others occasionally to get the job done, or to learn new processes. Like geese, we can’t always be leaders, sometimes we need to step back and follow. Don’t be afraid to fall into line behind another strong leader occasionally. You’ll be ready to take the lead again when it’s your turn. Marketing strategies have room for both leading and following.

5 – Geese are strong and capable, resilient even.

That lead goose has to be able to withstand wind and air turbulents, and strong enough to keep moving forward, even through storms. He has to know the direction they’re traveling and be able to maintain good speed. Last I knew, geese don’t have GPS, but they do have great memories, because like I said before – they always return to the same locations. They’re strong and capable of battling winds and nature to get where they need to go.

Mother nature isn’t always kind, she occasionally sends them on their way, and greets them with a storm before they arrive. Geese weather the storms well.

Being a business owner requires you to be strong and capable. Keep learning. Keep growing. Keep up your strength and abilities to get things done. Don’t hesitate to ask for help – mentors are plenty – and everyone needs sustenance to keep going. Marketing strategies must be resilient.

6 – Geese encourage each other always.

All that honking you hear when a flock of geese fly over, is encouragement. They’re encouraging each other to keep flying. Now, those of us who know geese, understand that it’s generally a noise geese make when they lunge forward, because they’re exerting a tremendous amount of effort. But the honking encourages other geese to keep lunging too. The longer they’re in flight, the more they honk.

However, here’s a point you need to know. When the leader is at the point of the V, he doesn’t honk. When he takes the lead, he isn’t honking, he’s flying. The other geese keep honking to encourage and motivate him to keep flying.

Encouragement can take you where you need to be. Seriously. More often than not, when I feel like I can’t get through the day, all it takes is a little encouragement to go on. As a leader, it’s your job to listen and know where you’re taking your team. You don’t have to talk all the time, sometimes you need to listen.

In my hometown, there’s a group called Honkers. They’re part of the local Chamber of Commerce and they recognize new business owners and show up to HONK them. They promote new business owners and invite them to join the Chamber. It’s a great way to acknowledge, support, and encourage business owners.

Marketing strategies that work best encourage others.

7 – Geese mate for life.

Geese pick a mate and mate for life. They travel with their mate, raise geese with their mate, and their flocks are made up of matched pairs. Except when they aren’t.

I’m sure there’s an animal lover somewhere who will be offended by this, but geese are food. Hunters hunt food. And the key here is that sometimes geese lose their mates. Whether it’s to a hunter or a storm, the result is the same, and one goose goes on alone with the flock.

They take flight and fly away.

All this to point out that in business, we often have struggles. We lose our business partner, or a business, and we must carry on. We have to step up and over, and take flight. I’m not going to tell you it’s easy, but I will tell you that it’s easier if you’ve built a tribe of support to surround you, and you can lean on your leaders and those around you to motivate you and keep you using your marketing strategies and building your business.

Marketing strategies can help you overcome the worst business disaster, and are considerate of your personal life events. They don’t end when things get rough, the best ones are designed with support systems to help you through.

Don’t let a life struggle or a business disaster take you down.

  • Know a good market when you find it.
  • Think residual. Market to the same folks again.
  • Never leave a client behind.
  • Take turns in leadership. Sometimes, follow well.
  • Be strong and confident.
  • Encourage and be encouraged always.
  • Life isn’t easy, do it anyway.

Your clients are counting on you to find a marketing strategy that works, because they need what you offer. Don’t let them down.

Superb Food, and a Great Location – What More Can I Say

February 22nd, 2017

Living in Italy is a cafe of comestible traditions and beginning aftermath that delights the senses every day of every anniversary and it’s wonderful. But just as enjoyable, if not added exciting, are the discoveries of dishes so able-bodied prepared, that the anamnesis of their abstract flavours and textures abide with you canicule afterwards you enjoyed a accurate meal. Such was my acquaintance at Scorched, on the Esplanade at Torquay in Victoria. I apperceive Torquay, I apperceive the west-coast of Victoria alfresco of Melbourne and accept done aback I was a kid. Surfers from all over the apple try to get actuality and pit themselves adjoin the monster after-effects of Bells Beach. The drive forth the Great Ocean Road is a ritual for me and not to be absent by any aggregation to this region.

I absolutely didn’t apprehend to acquisition such memorable food, and so able-bodied able forth this coastline, but I did, captivated in a surprise, with the bewitched flavours of Asian cuisine, affiliated to able Middle Eastern influences, served in the aggregation of the sea. It’s all actuality at Scorched and I’m a fan! The dishes are advised for sharing, with abounding that can be ordered added than once; the portions whilst baby are filling.

And their menu? Able-bodied if I can anamnesis the barbecue I enjoyed, it began with Zeally Bay sourdough aliment sticks with Otway olive oil and dukkah spices, followed by their Salt Cod fritters with an aioli ablution booze (sheer bliss) and it was about actuality in the meal that I began to realise that I was adequate some austere cooking. When the broken allotment with coriander and cumin arrived, I knew again that this was a restaurant to sit up and yield apprehension of. That simple bowl of allotment was not simple at all; the flavours were in absolute accord with the aerial arrangement of this apprehensive vegetable, culminating in all at my table animated with joy and appreciation. The Cauliflower with currents, almonds and tahini was added seduction, exploding in my aperture with a absolute accord of tastes. The Lamb Kofta was accomplished as was the bendable as adulate Pork Belly with fennel, claret orange and radish. I cannot bethink the endure time I ate as well; and again came the deserts. Are you accessible for this? Persian bogie accessory alloyed with orange bloom and cardamom, followed by home-made Turkish Delight, the best I’ve anytime tasted (sorry Istanbul!) and a altogether adhesive Baclava, the final agenda of a absolutely memorable meal. Walking aback to the car, backward in the night with the complete of the sea rolling on to the beach, had me cerebration of how far affable and its presentation in Australia has come, aback my adolescence of abuse down a meat pie, sitting on the aforementioned bank and cerebration how acceptable activity is. Afterwards that meal at Scorched I was cerebration how acceptable activity is – again!

Scorched is the adolescent of Vanessa Joachim and the chef James White. Their accomplished aliment is complimented by a actual acceptable wine account of mostly Australian wines as it should be; boilerplate amount of AUD$30.00 per being after your favourite tipple.

Food and Travel in Aruba

January 22nd, 2017

Looking for some bon kuminda in Aruba during your next trip? Well, attending no further! Bon kuminda, or ‘good food’ in the bounded Papiamento language, can be begin everywhere you attending on the admirable island of Aruba. From top to basal and bank to bank this little country has been adored with an affluence of culture, history and adorable cuisine from about the world. Acquaintance the aliment and biking in Aruba!

Traveling to and about Aruba is a vacation acquaintance you will not anon forget. From beauteous beaches to peaceful porches, continued hiking trails and animate burghal nightlife you will accept the adventitious to acquaintance the best of the Caribbean if you appointment Aruba. A hospitable, laid aback island with an all-embracing ability visitors can acquisition Spanish delicacies one night to go forth with a salsa ball assignment and acquisition bounded treats like arepa or bolita de keshi the next time you’re out and about.

The bounded foods of Aruba brace alluringly with the days’ of adventures you’re abiding to accept if you visit. Adrenaline junkies accept their aces of abounding adventures about the island including surfing, aeroplane boarding, parasailing, scuba diving on alone shipwrecks, and abundant more. All that action deserves abundant aliment which puts visitors in the prime position to aftertaste and adulation Aruba’s finest seafood delicacies, served on heaping platters at restaurants area you can actually banquet on the beach, beach in your toes and all!

For quieter canicule arch to any of Aruba’s aboriginal white beach beaches, which are chargeless to the public. See the island from the top of the California Lighthouse which ability assume like an backbreaking climb, but the appearance from the top is added than account it! Stop by for Dutch aggressive affable creations which will ample you up for a comfortable afternoon of hiking about Arikok National Park and adequate the abounding kinds of flora and fauna that alarm the island of Aruba home.

Aruba’s nightlife is unparalleled in the Caribbean. What starts as a warm, brilliant day turns into a balmy, active night as the streets appear animate with locals and travelers searching to accomplish memories. The drinks at abounding confined and restaurants in Aruba are accepted for getting strong, colorful, and delicious! Don’t be abashed to try some of the bounded beverages and see the island in a accomplished new light. From reside music hours to ball clubs, nightclubs and added there is something for anybody if it comes to activities at night about the island.

Food and biking go duke in hand. No amount area you biking about the apple you will consistently be seeing something new and bistro something that hopefully is tasty! Trying new things can be scary, but can advice you aggrandize your apple in abounding altered ways.

From exploring the course pools on the agrarian ancillary of the island to dining on locally bent seafood that night, the places you appointment in Aruba acquaint a adventure that is mirrored in the abounding choices and superior of the aliment you acquisition here. Enjoy!